S4 E2 – MDF Magazine Redesign with Chet Hervey of the Northwoods Collective, and MDF’s COO Brian Fienhold

MDF Magazine Redesign with Chet Hervey of the Northwoods Collective, and MDF’s COO Brian Fienhold 

On this episode of Talking Mule Deer, we are visiting with the folks behind the recent redesign of the MDF Magazine that hit mailboxes last month. Brian Fienhold, MDF’s Chief Operating Officer describes how the relationship with the Northwoods Collective began and we hear directly from Northwoods Collective managing partner Chet Hervey. Chet describes his company and the work that they have done with other wildlife conservation organizations and in the hunter recruitment, retention, and reactivation efforts. We hear about the vision that they brought to the table for the magazine redesign and what some of the new layout offers as far as content, outstanding photography, and readability. Brian tells us how the move to a quarterly magazine, rather than the six issues a year in the past, will help provide value to members through greater content diversity and increased total page count per issue – and how we hope the new design will help us build membership, and provide even more member benefits. We wrap up by hearing from both Brian and Chet about the future of MDF Magazine as well as other outreach tools including an updated website design, all with the intention of building the MDF brand and the work the organization can accomplish on the ground.